Wet Brush Pro is a professional-grade line of hair brushes produced by the company Beauty by Imagination (BBI), known for creating detangling solutions that minimize hair breakage and pain. The brand is a leader in the professional beauty channel and is trusted by stylists and consumers worldwide.

Company Structure and History

The Wet Brush brand was founded by Jeff Rosenzweig of the JD Beauty Group (J&D Brush Co., LLC) in the early 2000s after he sought a pain-free detangling solution for his daughters’ hair. The original product featured proprietary IntelliFlex bristles designed to glide through tangles without pulling or snagging.

In 2019, JD Beauty Group was acquired by ACON Investments and merged with Goody Products to form a larger entity now known as Beauty by Imagination (BBI). BBI serves as the parent company for a portfolio of haircare brands, including Wet Brush, Goody, Bio Ionic, and Ouidad. Wet Brush is a key brand within this portfolio, operating under GP Midco, LLC, with a shared mission to provide innovative hair solutions. The company is headquartered in Hauppauge, New York.

Wet Brush Pro Product Philosophy

The “Pro” designation signifies products designed with the specific needs of licensed beauty professionals in mind, although they are widely available to consumers. The professional line, sometimes referred to by the acronym EPIC (Elite, Professional, Inspired, Creative), emphasizes durability, comfort, and enhanced performance.

Key features across the Wet Brush Pro line include:

IntelliFlex® Bristles:
These are ultra-soft, thin, strong, and flexible bristles that bend and flex through tangles with up to 55% less breakage compared to traditional brushes.

Ergonomic Design:
Many Pro brushes feature an enhanced, rubberized EasyGrip™ handle and finger rests, designed to provide stylists with comfort and control, even when hands are wet.

Versatility:
The brushes are designed to work effectively on all hair types (wet or dry), as well as on extensions and wigs.