Water Pik, Inc. (commonly known as Waterpik) is a leading American developer, manufacturer, and marketer of personal health and wellness products, primarily specializing in oral hygiene solutions. Founded in 1962 and headquartered in Fort Collins, Colorado, the company is currently a wholly-owned subsidiary of Church & Dwight.
Company Overview and Market Standing
Waterpik is recognized as the #1 brand of water flossers globally and is the #1 replaceable shower head brand in the U.S..
Innovation Leader:
The company invented the original water flosser in 1962 and currently holds over 700 patents worldwide.
Professional Recognition:
Waterpik’s water flosser was the first powered interdental product to earn the American Dental Association (ADA) Seal of Acceptance for safety and effectiveness.
Scientific Backing:
Their products are supported by more than 80 independent clinical studies, proving they are significantly more effective than traditional string floss at reducing plaque and gingivitis.
Core Product Lines
Waterpik focuses on delivering the wellness benefits of water through several key product categories:
Water Flossers:
Includes countertop models (advanced features), cordless handheld models (portable), and whitening water flossers.
Flossing Toothbrushes:
The Sonic-Fusion line combines brushing and flossing into a single device with a patented flossing brush head.
Complete Care Systems:
All-in-one products that provide both a separate electric toothbrush and a water flosser.
Shower Heads:
Manufacturers of various models, including the iconic Original Shower Massage.
Specialty Products:
They also offer pet care products and a wide range of tips and accessories for their oral care devices.
Ownership and Financial History
Waterpik has undergone several ownership changes since its inception as Aqua Tec Corporation:
1967:
Acquired by Teledyne Inc..
1999:
Spun off as a public company, Water Pik Technologies.
2006:
Acquired by the Carlyle Group and Zodiac for approximately $380 million.
2013:
Sold to MidOcean Partners and Vulcan Capital.
2017:
Acquired by Church & Dwight for $1 billion. At the time of this sale, the company reported annual revenue of approximately $265 million.
Operations and Global Presence
Waterpik operates internationally through a network of authorized distributors in regions including Singapore, Hong Kong, Indonesia, Malaysia, and the UK. While some reports list around 158 employees as of late 2022, other estimates place total staff at approximately 1,700 employees. The company provides specialized resources for dental professionals through its “Hygiene Squad,” which aims to help patients improve at-home hygiene.