Victoria’s Secret & Co is a major specialty retailer known for modern, fashion-inspired collections including bras, panties, lingerie, sleepwear, and athleisure. The company is based in Reynoldsburg, Ohio, and operates around 1,350 to 1,380 stores globally in nearly 70 countries, employing over 30,000 people.

Core Brands

The company encompasses three main brands:

Victoria’s Secret:
A global brand for intimate apparel, fragrances, and body care.

PINK:
A lifestyle brand for young women featuring apparel, loungewear, and beauty products.

Adore Me:
A digital-first intimates brand focused on inclusivity.

Product Assortment

Products are available through stores and digital channels:

Intimates:
Various bra collections, panties, and lingerie.

Apparel & Sport:
Sleepwear, loungewear, athleisure, and swimwear.

Beauty:
Fragrances, body mists, and other beauty items.

Accessories:
Branded accessories sold in specific concept stores.

Business Strategy and Operations

Global Footprint:
While some operations are company-owned, others are through international partners.

Omni-channel Focus:
The company is updating stores with a new “Store of the Future” concept.

Supply Chain:
VS&Co manages a complex global supply chain for manufacturing.

Design Cycles:
Design follows four main seasonal periods: Spring, Summer, Fall, and Holiday.

Company History and Evolution

Founding:
Established in 1977 in San Francisco.

Expansion:
Grew into a national brand after being sold to Limited Brands in 1982.

Brand Image:
Historically known for its fashion show and “Angels,” which later faced criticism for a lack of inclusivity.

Modern Transformation:
Since spinning off from L Brands in 2021, the company has focused on diversity, equity, and inclusion (DEI).