Vicky Martín Berrocal is a Spanish fashion designer and influential business personality who has built a diverse lifestyle brand spanning high-end fashion, fragrances, and accessories. She is widely recognized for her “Victoria” brand, which she founded in 2016 to create sophisticated garments that have gained international reach and are frequently featured on red carpets and in fashion media.

Core Business Areas

The Vicky Martín Berrocal brand covers several distinct product categories:

Fashion & Haute Couture:
Berrocal’s primary collection includes high-end flamenco dresses, bridal gowns, and festive costumes. She also offers more affordable lines, such as a flamenco collection priced at approximately 1,000 euros, making her style accessible to a wider audience. Her designs have been worn by international stars, including Uma Thurman.

Fragrances:
A significant portion of her commercial success comes from a middle-market perfume line manufactured in Spain. Key fragrances include:

Alba:
A fresh, floral eau de toilette with notes of peach and black currant.

Alma:
A floral fragrance featuring neroli and red fruits.

Tierra:
An earthy scent with honeyed pear and jasmine.

Aire:
A citrus-based fragrance designed for daily use.

Accessories & Lifestyle:
The brand extends into various lifestyle goods, including handbags, costume jewelry, and even school supplies such as backpacks. Additionally, she has collaborated on home products like air freshener sprays.

Brand Identity and Influence

International Reach:
While deeply rooted in Spanish culture—often incorporating Andalusian heritage into her designs—her brand has grown internationally, supported by her strong presence on social media and regular appearances on Spanish television.

Educational Background:
Unlike many designers who come from purely artistic backgrounds, Berrocal holds a degree in Marketing and Business Sciences, which has informed her approach to building a “global” brand.

Versatility:
She is known for mixing high-street fashion with designer luxury, a personal style that she translates into her product lines to appeal to different market segments.