Velandia is an independent, natural, and vegan cosmetics brand from Spain, dedicated to creating high-quality skincare and beauty products with a strong emphasis on plant-based ingredients and environmental responsibility.

Company Values and Philosophy

Founder:
The brand was founded by Elena Román Velandia, driven by her personal passion for natural skincare and a vision to create effective cosmetics that go “beyond the skin”.

Natural and Vegan Focus:
Velandia is committed to 100% natural, organic formulas and uses vegan ingredients. Their products are certified as cruelty-free and animal-friendly.

Artisan Production:
The company prides itself on using traditional, exclusively mechanical production methods like “cold-press” extraction for oils (e.g., avocado, argan, jojoba) and “steam distillation” for essential oils to preserve the natural and therapeutic properties of the ingredients.

Sustainability:
Some products, like the solid conditioner, are designed to be plastic-free.

Product Offerings and Ingredients

Velandia offers a focused collection of skincare, hair care, and fragrances designed to nourish, repair, and protect the skin.

Skincare:
The facial products aim for deep hydration and anti-aging effects using high-quality active ingredients.

Velandia Eye Contour:
Uses biotechnological origin components like hyaluronic acid and coenzyme Q10 (a powerful antioxidant) to reduce eye bags, wrinkles, and protect against free radicals.

Velandia Serum Man:
A moisturizing facial serum designed specifically for men’s skin.

Velandia Bio Water Agua Micelar:
A gentle micellar water for cleansing and makeup removal.

Hair Care:
The brand features innovative solid formats.

Velandia Solid Hair Conditioner:
A natural, vegan, and plastic-free conditioner that detangles, softens, and leaves hair shiny.

Fragrances:
Velandia also offers a unisex Eau De Parfum Spray made with natural extracts.

Key Ingredients:
Common ingredients across their range include jojoba oil, vegan hyaluronic acid, avocado oil, Vitis vinifera (grape seed oil), bladderwrack seaweed, and various essential oils (Ylang Ylang, mandarin).