VALDISPRO is a health and wellness brand owned by Cooper Consumer Health, a leading European consumer healthcare group. The brand specializes in “specials” within the calming, sleeping, and muscle recovery markets, focusing on formulas derived from natural ingredients.
Brand Positioning and Strategy
Valdispro aims to introduce innovative concepts to the pharmacy market, particularly utilizing natural plant extracts to address modern health needs such as stress and insomnia.
Target Markets:
The brand has a strong presence in European countries, including Belgium, The Netherlands, Spain, and Portugal.
Core Philosophy:
It positions itself as a trustworthy provider of “unique formulas and concepts” that promote well-being without causing tolerance or habituation.
Innovation:
A major recent focus has been the inclusion of Cannabis sativa (hemp seed oil) and Cannabidiol (CBD) in its product line, where legally permitted.
Key Product Categories
Valdispro’s portfolio is primarily divided into sleep aids and topical relief products:
Sleep and Relaxation Supplements:
Forte Sleep Fast-Acting:
A dietary supplement containing melatonin and plant extracts (like valerian) designed to reduce the time it takes to fall asleep.
Complete Night (Noche Completa):
Dual-layer tablets with a prolonged-release system formulated with passionflower, hawthorn, valerian, and California poppy to improve sleep depth and quality.
Cannabis Sativa Capsules:
Liquid capsules combining hemp seed oil and valerian to promote tranquility and serenity during periods of stress.
Sleepzz Melatonin:
Supplements containing melatonin, L-tryptophan, and Eschscholtzia californica for natural sleep quality.
Topical Muscle Relief:
Cannabidiol CBD Cream:
A comforting cream featuring CBD, arnica, hypericum (St. John’s Wort), and curcumin. It provides a cold/hot action sensation to help regulate nerve signals and offer relief for muscle discomfort or after physical activity.
Corporate Ownership
The brand is supplied by VEMEDIA PH, which is part of the Cooper Consumer Health portfolio. Cooper Consumer Health operates as a major international player in the OTC (Over-The-Counter) market, having expanded its reach through acquisitions, such as Viatris’s OTC business in 2024.