USU Cosmetics is a Spanish-founded skincare brand that specializes in “Fusion Skincare,” a philosophy that combines the advanced principles and ingredients of Korean beauty (K-Beauty) with Western skincare standards and routines. The brand focuses on delivering premium, high-quality products that are formulated by international experts to be efficient, effective, and accessible.

Core Brand Identity and Philosophy

Mission:
To adapt Korean beauty culture to Western routines, offering the “best of Korean cosmetics” to European consumers.

Fusion Concept:
The brand describes itself as a “Fusion Skincare” company, merging the innovation of the East with the needs of the West.

Distribution:
Its products are primarily distributed through pharmacy channels, positioning the brand in the professional and premium skincare market.

Production:
While the brand is based in Spain, its products are manufactured in Korea, leveraging Korean expertise in formulation and cosmetic innovation.

Key Product Categories

USU Cosmetics offers a wide range of facial care solutions designed for various skin types and aging concerns:

Cleansing Solutions:

Natural Cleansing Oil:
A special formula containing plant and essential oils designed for gentle makeup removal and skin revitalization.

CICA Ph 5.5 Foam:
A gentle foam cleanser designed specifically for sensitive skin.

Red Berry Cleansing Mousse:
An antioxidant-rich mousse intended to revitalize the skin.

Konjac Sponges:
Natural cleaning and exfoliating tools, such as the MÏTT KONJAC, which activate micro-circulation and balance pH.

Anti-Aging and Treatment:

Universal Intensive Anti-Aging Cream:
A nourishing day cream for dry and normal skin that combats signs of aging.

Retinal Midnight Repair:
An intensive overnight treatment that promotes cell renewal and reduces fine lines while hydrating.

Blue K-Night Anti-Ageing Cream:
A revitalizing formula that combats premature aging.

Anti-Aging Lift Serum:
A 30ml formula designed to tighten skin, restore elasticity, and reduce wrinkles.

Beauty Devices:

NUSU 2.0:
A multifunctional beauty device with three modes: cleansing, anti-fatigue, and thermotherapy (heat effect) to help skin absorb serums and creams.

Target Audience
While the products are widely marketed for women, the brand also targets men who value effective skincare and intensive moisture care.