Trussardi is an iconic Italian luxury and lifestyle brand with over a century of history in high-quality craftsmanship and innovation. Originally founded in 1911 as an artisanal leather glove workshop in Bergamo, the company evolved into a global fashion house under the leadership of Nicola Trussardi in the 1970s. Since March 2024, Trussardi has operated as an independent brand under the Miroglio Group.
Core Identity and Symbolism
The Greyhound:
Since 1973, the Italian greyhound has served as the brand’s undisputed symbol, representing agility, energy, and sophisticated dynamism.
Lifestyle Philosophy:
Trussardi is considered the first Italian lifestyle brand, merging “discreet sophistication” with accessible luxury and a vision of “Gentle Society”.
Heritage Material:
Leather remains the brand’s foundational material, reinterpreted across clothing, accessories, and home goods with advanced processing techniques.
Product Portfolios and Lines
Trussardi offers a diverse range of products through its main label and various licensed partnerships:
Main Collections:
Ready-to-wear clothing for men and women, suitcases, handbags, and small leather goods.
Trussardi Jeans:
A high-quality denim line founded in 1986, which remains a popular segment of the brand’s casual offering.
Trussardi Casa:
A dedicated home décor and furniture line that extends the brand’s aesthetic into interior design.
Trussardi Parfums:
A successful fragrance line developed in collaboration with Angelini Beauty.
Accessories & Lifestyle:
Includes eyewear (partnered with GO Eyewear), watches and jewelry (Morellato), and children’s clothing (Trussardi Junior).
Real Estate:
The brand has expanded into luxury property development with Trussardi Residences in Dubai.
Corporate History and Leadership
Founding and Early Era:
Established by Dante Trussardi in 1911. The company served as an official supplier of leather gloves to the British royal family.
Nicola Trussardi Era (1970–1999):
Transformed the company from a factory into a diversified industrial group and pioneered open-to-the-public fashion shows in Milan’s Piazza Duomo.
Restructuring and Acquisition:
Following a period of financial restructuring in 2023, the brand was acquired by the Miroglio Group in 2024.
Current Leadership (2025):
The company is headquartered in Milan, led by CEO Alberto Racca, with Emanuele Bianchi as Chief Marketing Officer and Giorgio Lorenzoni as Chief Commercial Officer.
Brand Performance and Markets
Revenue:
Annual revenue for 2025 is reported at approximately $74.4 million.
Global Presence:
Historically strong in Italy and Japan, the brand’s current strategy focuses on multichannel growth in Italy, Eastern Europe, and the Middle East.
Target Audience:
Focused on educated, fashion-conscious individuals aged 30–40 who appreciate unostentatious luxury and contemporary design.
Trussardi has a history of high-profile collaborations with brands like BMW, Juventus Football Club, and Coca-Cola to showcase its versatility across various sectors of Italian lifestyle.