TANGLE TEEZER is a British haircare company renowned for pioneering the detangling hairbrush category with its patented, unique two-tiered teeth technology. Founded by hairdresser Shaun Pulfrey in 2007, the company has grown into a global brand, acquired by BIC in December 2024.

Company Background and History

TANGLE TEEZER was founded in London in 2007 by Shaun Pulfrey, a former hair colorist who identified a universal problem with hair tangling in salons. His invention, the first “The Original” detangling hairbrush, was famously rejected on the BBC show Dragons’ Den. However, the product became a cult success after its television appearance, leading to major retail deals with stores like Boots and achieving significant international sales. The company has received multiple accolades, including the Queen’s Award for Innovation in 2012.

Core Innovation and Products

The brand’s success is rooted in its groundbreaking patented two-tiered teeth technology. These teeth flex through tangles instead of pulling or tugging, which helps to minimize hair damage and breakage while promoting healthier-looking hair. The product range has since expanded to cater to various hair types and concerns, including:

Detangling brushes:
The signature line for effortlessly managing knots in wet or dry hair.

Blow-drying and styling brushes:
Tools with specialized teeth configurations adapted for different styling needs.

Scalp exfoliators and massagers:
Products designed for long-term hair health and self-care routines.

Global Presence and Ownership
TANGLE TEEZER has a strong international footprint, with its products sold in over 75 countries. More than 80% of its sales are generated outside the UK.
– In July 2021, a majority stake was acquired by Mayfair Equity Partners.
– In December 2024, the company was fully acquired by BIC, the global brand known for lighters, pens, and shavers, to help drive further global expansion and leverage BIC’s supply chain capabilities.

TANGLE TEEZER is committed to innovation, diversity (catering to all hair types), and sustainability, including a product recycling program and a move toward plant-based materials in some products.