Maison Théophile LeClerc (T.LeClerc) is an independent, family-owned French cosmetics house founded in 1881. Originally established by avant-garde pharmacist Théophile LeClerc in Paris, the brand is widely recognized for its expertise in complexion correction and its iconic Dermophilic Rice Powder.
History and Heritage
Founding:
Théophile LeClerc opened his pharmacy in the Madeleine district of Paris in 1881.
The Rice Powder Revolution:
At a time when face powders were almost exclusively white, LeClerc developed a rice-based powder in 16 different colors, mastered through his background as a painter.
Ownership:
On March 1, 2020, the brand was acquired by entrepreneurial couple Laetitia and Frédéric Poux, who aim to expand its digital presence and international reach while staying true to its pharmaceutical heritage.
Core Identity and Philosophy
Pharmaceutical Grade:
The brand adheres to a strict formulation charter that prohibits ingredients such as silicones, parabens, phthalates, and phenoxyethanol.
“Dermophilic” Products:
T.LeClerc focuses on “skincare make-up,” integrating active ingredients like hyaluronic acid and rice-based derivatives to improve skin health while providing aesthetic benefits.
Aesthetic:
The brand is synonymous with timeless elegance and the “Belle Époque” era of refinement. Its products are often packaged in a legendary brushed aluminum case or Art Nouveau-inspired tins.
Product Offerings
T.LeClerc offers a wide range of professional-grade makeup and fragrances:
Complexion:
Its signature loose powders are available in up to 30 shades, including the famous “Banane” (Banana) shade used by makeup artists globally to reflect light and soften facial edges. Other products include foundations, concealers, and anti-aging serums.
Eyes and Lips:
A variety of eye shadows, palettes, and hydrating lipsticks.
Fragrances and Accessories:
Recent expansions include a “fragrance universe” featuring powdered perfumes and oils, as well as high-quality beauty brushes and accessories.
Global Presence
T.LeClerc has a significant international footprint, sold in 1,500 pharmacies across 18 countries. Its products are distributed worldwide, spanning Europe, Asia, and America. However, certain product offers visible on their website may exclude the United States, Brazil, and Australia depending on specific catalog validity.