Sunsilk is a global hair care brand owned by the multinational consumer goods company Unilever. It specializes in providing affordable, everyday hair care solutions, primarily to women in Asia, Latin America, and the Middle East.

Company Overview

Parent Company:
Sunsilk is a brand under the umbrella of Unilever, an Anglo-Dutch conglomerate and one of the world’s largest consumer goods businesses.

Market Position:
It is considered the world’s leading brand in hair conditioning and the second largest in shampoo, holding the number one market share for hair care in several countries including India, Brazil, and Thailand.

Global Reach:
Sunsilk products are sold in over 69 countries worldwide, often under local names like Seda in Brazil and Sedal in Mexico. However, they are generally not available in the United States or Canada.

Mission:
The brand’s purpose is to empower girls and women by providing them with hair care solutions that build confidence and encourage them to “explore more” possibilities in life.

Product Strategy and Innovation

Sunsilk offers a wide range of shampoos, conditioners, hair sprays, and other styling products developed to address specific hair needs, such as shine, volume, damage reconstruction, and frizz control.

Co-Creation:
From 2009, Sunsilk started a “Co-Creation” strategy, collaborating with a number of professional global hair experts (e.g., Dr. Francesca Fusco for hair fall, Yuko Yamashita for perfect straight hair) to develop specialized product variants.

Target Market:
While its primary target demographic is females aged 16 to 40 in lower and middle-income brackets, its extensive product range and marketing campaigns reach a broad consumer base.

Ethical Commitments:
Globally, Sunsilk is committed to ethical practices, including being approved as cruelty-free by PETA (People for the Ethical Treatment of Animals) and working toward Unilever’s broader sustainability goals of achieving net zero greenhouse gas emissions by 2039.