St. Moriz is a UK-based professional self-tanning brand launched in 2008 by salon experts. It is positioned as an affordable alternative to premium sunless tanning brands, offering professional-grade results at accessible prices. The brand claims to be the UK’s most loved self-tan brand, reportedly selling one bottle every 20 seconds.

Brand Origins and Manufacturing

Founding:
The brand was developed in the UK in 2008 by in-house salon professional experts.

Manufacturing:
All products are developed and manufactured in the UK to ensure quality and consistency.

Expansion:
Since its debut, St. Moriz has expanded its presence into over 35 countries, including availability in major US retailers like Ulta, Target, and Walgreens.

Core Product Offerings

St. Moriz offers a wide range of tanning and skincare solutions designed for various skin tones and types:

Tanning Formats:
Includes self-tanning mousses, lotions, mists, sprays, and facial serums.

Advanced Range:
Formulated with active skincare ingredients such as Hyaluronic Acid for hydration and Q10 for anti-aging benefits.

Luxe Range:
A luxury collection using up to 98% natural ingredients, enriched with organic rose water and goji berry extracts.

Suncare:
Recently expanded to include SPF 30 and SPF 50 sunscreen for the face and body.

Accessories:
Professional application tools like velvet tanning mitts for a streak-free finish.

Values and Sustainability

Cruelty-Free:
St. Moriz is Leaping Bunny certified, representing a global gold standard for cruelty-free products. The brand and its suppliers are independently audited to ensure no animal testing occurs.

Vegan-Friendly:
Many products in their range are formulated with vegan ingredients and enriched with skin-loving additions like Aloe Vera and Vitamin E.

Affordability:
A central tenet of the brand is offering high-quality, professional-like skin finishes at attainable price points.

Key Business Information

Parent Entity:
The brand is associated with St. Moritz Limited (Company Number 06606491), with early directors including Riccardo Olivieri and Jason Matthew Bennett.

Founding Leadership:
Founder Mel Brownlow remains a key figure in the brand’s journey and identity.

Headquarters:
Based in the United Kingdom, specifically maintaining operations and development within the country since inception.