SOLIDU is an environmentally conscious, woman-owned cosmetics startup headquartered in Lithuania that specializes in waterless, low-waste beauty products. Founded in 2018, the company has expanded its presence to over 13 global markets and maintains partnerships with major retailers such as Douglas, Zalando, and Eurovaistine.
Core Business and Sustainability Mission
SOLIDU focuses on replacing traditional bottled beauty products, which often contain up to 80% water, with concentrated solid bars.
Waterless Formulation:
By removing water, the products are smaller, lighter, and more concentrated, reducing CO2 emissions during transportation.
Plastic-Free Packaging:
All products are packaged in 100% backyard compostable boxes that biodegrade in approximately 45 days.
Environmental Impact:
Since its inception, SOLIDU has prevented over 320,000 plastic bottles (approximately 11 tons of plastic) from entering the environment and has saved roughly 60 tons of CO2 emissions.
Product Offerings
The brand provides a range of solid personal care items made with botanical oils, extracts, and natural essential oils:
Hair Care:
Aromatic solid shampoos and nourishing solid conditioners.
Body Care:
Cold-process soaps, shower bars, and body butters.
Specialty Lines:
The DROPS line, which includes hair and beard oils, aromatherapy blends, and pure essential oils.
Trial and Gifts:
“Try Me” and tester sets for customers new to solid beauty.
Financial and Market Presence
SOLIDU has demonstrated significant growth in the “waterless beauty” market segment, which is projected to grow to over $27 billion by 2033.
Revenue:
The company has generated €1.8 million in total sales since inception, with €370,000 recorded in 2023.
Funding:
After reaching €1.6 million in sales independently, the company raised a seed round of €335,000 in 2023 to expand into the USA and other global markets. It recently launched additional crowdfunding to accelerate sales and marketing efforts.
Retail Partners:
Major European retailers carrying their products include Rimi, Eurovaistine, and Douglas.