Solaray is a pioneering health and wellness brand founded in 1973 by wellness pioneer Jim Beck. Headquartered in Utah (with offices in Salt Lake City and Park City), the company specializes in the manufacturing and distribution of over 900 dietary supplements, including vitamins, minerals, herbal extracts, and probiotics. Solaray is a flagship brand of The Better Being Co. (formerly Nutraceutical International Corp.), which acquired it in 1993.
Core Operations and Facilities
Manufacturing Center:
Solaray operates a 650,000-square-foot vertically integrated manufacturing and laboratory facility in Ogden, Utah.
Production Scale:
The facility produces approximately 430 million tablets and 2.2 billion capsules annually.
Sourcing:
The company sources raw materials from 375 suppliers across 61 countries, often selecting ingredients from their native regions (e.g., maca from Peru, ashwagandha from India).
Product Portfolio
Originally a pioneer in encapsulated herbal blends, Solaray expanded to a full line of supplements by 1984. Current offerings include:
Vitamins and Minerals:
Comprehensive ranges of vitamins C, D, E, B-complex, calcium, magnesium, and zinc.
Herbal Supplements:
Specialization in echinacea, turmeric, ginseng, and aloe vera.
Specialty Lines:
Includes the Mycrobiome probiotic line, Cool Cayenne (using ginger to prevent stomach burn), and Liposomal Multivitamins launched in 2022 for enhanced bioavailability.
Formulation Types:
Focuses on vegan soft gels (made from tapioca), non-GMO ingredients, and “Enteric Shield” capsules that protect probiotics from stomach acid.
Quality Standards and Testing
Solaray emphasizes rigorous internal testing, conducting up to 15,000 scientific tests per month in their Ogden lab.
Testing Protocols:
Over 580 protocols screen for identity, potency, purity, and contaminants like heavy metals (to 10 ppb) and pesticides.
Certifications:
The facility is 455-2 GMP (Good Manufacturing Practices) Certified by NSF and Global Retailer and Manufacturer Alliance, and the lab is ISO 17025:2017 Certified.
Verification:
Some products are USDA Organic and Non-GMO Project Verified.
Business and Financial Overview
Ownership:
Part of The Better Being Co., which was acquired in late 2022.
Revenue:
Estimated annual revenue falls between $10 million and $50 million.
Distribution:
Solaray products are available globally, traditionally sold in health food stores and online platforms like Solaray.com.
Global Presence:
The brand is well-recognized in the U.S. and distributed in international markets including the UK, Kazakhstan, Poland, and Ukraine.