Skin Generics is a Spanish-based dermocosmetic brand founded in 2019 that specializes in high-efficacy skincare by blending Korean beauty (K-Beauty) innovation with traditional pharmaceutical science. The brand is part of SKG Labs, an innovative company recognized for its scientific approach to beauty and the use of high-quality active ingredients.

Core Philosophy and Innovation

Skin Generics focuses on “Skin Science Made Simple,” prioritizing transparency and efficacy over complex marketing.

High Concentration of Actives:
The brand is a pioneer in using high percentages of active complexes, with some products containing up to 95–96% active ingredients. This is significantly higher than many leading mid-priced brands.

Sensory Experience:
Inspired by Korean skincare, the brand focuses on unique, lightweight textures that ensure rapid absorption and improve the delivery of active ingredients to the skin.

Affordable Luxury:
Positioned as a mid-priced skincare revolution, the brand aims to make effective, premium-quality skincare accessible and affordable for all skin types and ages.

Key Product Lines and Ingredients

The brand offers several lines designed to address specific skin concerns:

Moisturising Line:
Focuses on deep hydration and stimulating natural hyaluronic acid production to reduce wrinkles.

Radiance Line:
Targets cellular oxidation to maintain elasticity and a youthful appearance.

Anti-ageing Line:
Delays signs of aging and reduces the appearance of fine lines.

Cleansing Line:
Promotes skin health and pH balance while removing impurities.

Common Ingredients:
Formulas often feature potent actives such as Niacinamide, Hyaluronic Acid, Aloe Vera, Vitamin C, Vitamin F, and Organic Silicium.

Manufacturing and Global Presence

Origin:
All products are made in Spain.

Distribution:
Skin Generics has a significant international presence with over 1,091 points of sale. It is distributed across Europe (including the UK, Germany, and France), Canada, the USA, India, and South Africa.

Retail Channels:
Products are available through electronic stores, niche pharmacies, parapharmacies, and specialized beauty retailers like Care to Beauty.

Sustainability & Ethics:
Products are vegan, paraben-free, cruelty-free, and dermatologically tested.