Established in 1966 by Italian tennis champion Sergio Tacchini, this namesake label is a premium heritage sportswear brand that disrupted traditional tennis attire by introducing vibrant colors and patterns to an industry previously dominated by all-white uniforms [1.4, 1.15]. Today, the company operates as a global lifestyle brand at the intersection of sport, fashion, and culture, maintaining its “tennis DNA” while offering apparel, footwear, and accessories for men, women, and children.

Corporate Overview & Recent Acquisition

Ownership:
The brand was acquired by the South Korean apparel group F&F Holdings in July 2022. Prior to this, it was owned by a consortium including Stefano Maroni, Twin Lakes Capital LLC, and B. Riley Principal Investments LLC.

Headquarters:
While historically based in Milan, Italy, the brand moved its headquarters to New York City.

Scale:
The company has roughly 51–200 employees and is distributed globally in more than 70 countries .

Revenue Performance:
As of 2019, the brand reported roughly €55 million in revenue, with strategic goals to reach €100 million by 2024.

Product Lines & Market Positioning

Sergio Tacchini differentiates itself through Italian craftsmanship, technical fabrics (lightweight, moisture-wicking), and a blend of “sporty elegance”.

Core Collections:
The brand historically segmented its offerings into three main labels:

Blue Label:
Sportswear and pure sport apparel distributed through major sports chains.

Red Label:
Aimed at professional teams and sold via pro-shops.

Green Label:
High-positioning line that reinterprets iconic archival pieces from the ’70s, ’80s, and ’90s.

Iconic Items:
Notable heritage pieces include the Dallas, Orion, and Damarindo track tops, as well as the Young Line polo shirt.

Key Categories:
Products include tracksuits, polo shirts, footwear, headwear, bags, and sweatshirts.

Cultural Impact and Endorsements

The brand’s identity is deeply rooted in its association with elite athletes and subcultural movements.

Tennis Legends:
It has sponsored multiple Grand Slam champions, including John McEnroe, Pete Sampras, Martina Hingis, Jimmy Connors, and more recently, Novak Djokovic.

Subcultural Adoption:

UK “Casuals”:
In the 1980s, the brand became a staple of the British football terrace culture.

US Hip-Hop:
During the 1990s, rappers such as The Notorious B.I.G. and LL Cool J embraced the brand, boosting its status in urban fashion.

Modern Resurgence:
Recent fashion collaborations with designers like Gosha Rubchinskiy and retailers like Urban Outfitters have helped the brand appeal to younger, fashion-forward audiences.