Sarah Jessica Parker operates a multi-faceted entrepreneurial empire that spans fashion, media production, fragrance, wine, and literature. While many associate her with her iconic role as Carrie Bradshaw, her business ventures are characterized by high personal involvement and a focus on quality and female representation.

Core Business Ventures

SJP by Sarah Jessica Parker (Fashion & Footwear)
Launched in early 2014, this contemporary label is a partnership between Parker and George Malkemus III.

Product Line:
Primarily known for luxury footwear, the brand also offers handbags, candles, and accessories.

Manufacturing:
All shoes are handcrafted in Italy by traditional shoemakers in Tuscany.

Brand Philosophy:
Built on three pillars: delivering high quality, using color as a neutral, and celebrating the “single sole”.

Presence:
The company operates 8 boutiques globally (including New York, Las Vegas, and Dubai) and is sold in over 30 major retailers like Bloomingdale’s and Saks Fifth Avenue.

Pretty Matches Productions (Media)
Founded in 2005 with Alison Benson, this production company has a long-standing “first-look” deal with HBO.

Mission:
The company aims to increase female representation in media and tell stories from women’s points of view.

Notable Projects:
Produced the HBO series Divorce, the film Here and Now, and the 2025 documentary The Librarians.

Literary Imprints (Publishing)
Parker is an active curator in the publishing world, focusing on underrepresented and international voices.

SJP Lit:
Launched in 2023 in partnership with independent publisher Zando, focusing on “sweeping, thought-provoking” stories.

SJP for Hogarth:
A previous imprint with Crown Publishing Group that produced the bestseller A Place for Us.
Additional Ventures

Fragrance:
Her first scent, Lovely, launched in 2005 and remains a top-selling global brand. The collection is now part of the Nirvana Brands portfolio.

Wine:
In partnership with New Zealand-based Invivo & Co, she produces the award-winning Invivo X, SJP range, including Sauvignon Blanc and Rosé.

Jewelry:
As of late 2025, she serves as the Global Creative Director for Astrea London, a lab-grown diamond brand.
Business Scale and Strategy

Revenue:
Industry estimates for the SJP footwear collection alone reported annual grosses of approximately $25 million as of 2022.

Growth Philosophy:
Parker emphasizes “thoughtful growth” that maintains a connection to the brand’s origins. She is known to spend time on the floor of her boutiques interacting directly with customers.

Philanthropy:
Beyond commerce, she has served as a UNICEF Goodwill Ambassador since 1997 and was a member of the President’s Committee on the Arts and the Humanities.