Sally Hansen Inc. is a leading American beauty brand founded in 1946 by entrepreneur Sally Hansen. Recognized as the number one nail brand in the United States, its products are distributed in over 55 countries worldwide. The company operates under the philosophy of “self-made beauty,” aiming to provide affordable, innovatively formulated products that offer salon-quality results at home.

Core Business and Product Categories

While primarily known for its dominance in the nail industry, Sally Hansen operates across five major beauty categories:

Nail Color:
Offers over 300 shades of polish, including various finishes and long-wear formulas.

Nail Care:
Includes treatments like the iconic Hard As Nails (first trademarked in 1957) designed to strengthen and protect nails.

Sunless Tanning:
Features popular products like Airbrush Legs, a leg makeup that hides imperfections and is reportedly sold at a rate of almost two cans per minute.

Hair Removal:
Provides various tools and treatments for consumer use.

Beauty Tools:
Offers a range of application and grooming implements.

History and Ownership

The brand has evolved through several ownership changes since its inception:

Foundation (1946):
Established in New York City by Sally Hansen.

Acquisition by Maradel (1962):
Sally Hansen sold her company for approximately $1.425 million.

Del Laboratories (1966):
The brand was later acquired by Del Labs.

Coty Inc. (2007–Present):
Coty Inc. acquired Del Laboratories’ parent company, bringing Sally Hansen into its global portfolio of consumer beauty brands.

Innovation and Partnerships

The company frequently collaborates with external partners to stay at the forefront of beauty trends:

Designer Collections:
It has a history of partnering with fashion designers to create unique seasonal collections for lines like Complete Salon Manicure.

Limited Edition Collaborations:
Recent partnerships include limited-edition collections with brands such as Peeps.