Salerm Cosmetics is a leading Spanish multinational company specializing in the research, manufacture, and distribution of professional hairdressing and cosmetic products, with a strong global presence. It is the flagship brand of the VMV Cosmetic Group, a family-owned entity founded by VÃctor MartÃnez Vicario.
Company Profile
Headquarters & Manufacturing:
The company is based in Barcelona, Spain, and features a large, integrated R&D+I center and manufacturing plant.
Global Reach:
Salerm Cosmetics operates in more than 50 countries across five continents, with its own network of over 50 branches and more than 1,600 employees worldwide.
Mission:
Its core philosophy is to offer quality, innovative products and immediate solutions for the day-to-day work of hairdressing professionals, developed in its own research laboratories.
Sustainability:
The company is committed to the environment, managing a significant portion of its production with solar energy and returning 100% of treated water to natural watercourses. It is also a Cruelty-Free company, with an increasing number of vegan formulas.
Product Range
Salerm Cosmetics offers a comprehensive and diverse range of products designed for both salon professionals and home users.
Hair Color & Care:
This is a primary specialization, featuring hair color, treatments, and styling products. A notable product is Salerm 21, a popular leave-in conditioner and moisturizing mask.
Specific Treatments:
The product line includes targeted solutions such as anti-hair loss, anti-dandruff, and oil-control treatments, as well as products for deep hydration, repair, and frizz control.
Skin Care & Make-up:
The company also produces a range of skin care and make-up products, often incorporating advanced ingredients like hyaluronic acid and boasting long-lasting properties.
Salerm’s products are known for their high quality, resulting from rigorous standards and advanced formulas developed in-house, which have established the brand as a reputable name in the professional hairdressing sector.