Maison Rochas is a French fashion, beauty, and perfume house founded in 1925 by designer Marcel Rochas. Headquartered in Paris, the company is globally recognized for its legacy of elegance, femininity, and refinement in both couture and high-end perfumery.

Company Overview and Ownership

Parent Company:
Rochas is owned by Interparfums SA, which acquired the brand from Procter & Gamble in 2015 for approximately $108 million.

Business Structure:
As of 2023, Interparfums consolidated both the fashion and beauty segments under its direct management to create operational synergies.

Workforce:
The company employs approximately 193 people.

Strategic Shift:
In September 2025, Interparfums announced it would discontinue the Rochas ready-to-wear fashion line to concentrate almost exclusively on its highly profitable fragrance business.

Historical Significance and Creative Direction

Founding Innovations:
Marcel Rochas was a pioneer in fashion, credited with inventing 2/3-length coats, skirts with pockets, and (alongside Elsa Schiaparelli) the trend for padded shoulders in 1931. He also designed the iconic guêpière bustier.

The Hélène Rochas Era:
Following Marcel’s death in 1955, his wife Hélène Rochas took over, guiding the brand’s expansion into perfumery and becoming a symbol of emancipated femininity.

Recent Creative Leadership:
Alessandro Vigilante was appointed as the Creative Director for fashion in late 2023, succeeding Charles de Vilmorin.

Core Product Lines:
Fragrances
Fragrances generate the majority of the brand’s revenue, with sales reaching 19.8 million euros in the first half of 2025.

Femme (1944):
The signature perfume, originally packaged in a pink box with black lace.

Eau de Rochas (1970):
A legendary eau de toilette that has sold over 55 million bottles and remained a top-ten seller for four decades.

Modern Fragrances:
Recent launches include Mademoiselle Rochas, L’Homme Rochas, and Girl—the brand’s first vegan perfume made from 90% natural ingredients.

New Ventures:
The brand recently introduced Audace, an F1-themed scent.