“REBEL FRAGANCES”-brand operates in the mass-market and value segment of the fragrance industry, aiming to provide accessible everyday scents.

Focus:
The brand offers a range of men’s and women’s Eau de Toilette (EDT) products. The concentration as an EDT means it can be applied more liberally than an Eau de Parfum.

Target Market:
The products target a young, trend-conscious audience looking for expressive, everyday fragrances.

Products
The products are straightforward, focusing on the scent experience rather than elaborate branding or high-end luxury positioning.

Fragrance Profiles:
The scents are described as “Aromático” (Aromatic) in general, with specific profiles like “Floral” and “Fresh” for the Rebel Happy variant.

Value Proposition:
The core appeal of these specific “Rebel” perfumes is their affordability and accessibility, making them an entry-level or everyday option for many consumers.

Packaging:
Products are typically sold in 100ml spray formats.