Rated Green is a premium Korean personal care brand specializing in scalp and hair health through the use of cold-pressed and cold-brewed natural ingredients. The company distinguishes itself by avoiding high-heat extraction processes that can destroy active nutrients, opting instead for methods that preserve the natural vitamins and minerals of organic botanicals.

Core Philosophy and Product Methodology

Rated Green focuses on the “Scalp-First” approach, treating the scalp as the foundation for healthy hair growth. Key characteristics of their business model include:

Nutrient Preservation:
The brand utilizes cold-pressed and cold-brewed extraction techniques. This prevents the loss of heat-sensitive active ingredients, ensuring that the final products maintain the maximum potency of their natural components.

Organic & Natural Ingredients:
They primarily use ECOCERT-certified organic ingredients, such as organic rosemary, hibiscus, and shea butter.

Clean Formulation:
Products are typically formulated without harsh chemicals, including parabens, silicones, and sodium lauryl sulfate (SLS), to minimize scalp irritation and environmental impact.

Key Product Categories

The brand organizes its offerings into targeted lines based on specific scalp and hair concerns:

Real Shea:
A nourishing line focused on moisturizing extremely damaged hair and dry scalps using cold-pressed organic shea butter.

Real Mary:
Designed for oily or problematic scalps, this line utilizes cold-brewed organic rosemary and charcoal to purify and balance the scalp environment.

Real Grow:
Targeted at thinning hair and hair loss prevention, often featuring caffeine and rosemary leaf juice.

Real Hibiscus:
A line for hair repair and color protection using cold-brewed hibiscus flowers.

Market Positioning and Sustainability

As a “green” company, Rated Green aligns with several sustainable business practices:

Environmental Responsibility:
The brand emphasizes the use of biodegradable ingredients where possible and prioritizes renewable methods in their production chain.

Dermatological Safety:
All products undergo skin irritation testing to ensure they are safe for sensitive users, reflecting a commitment to high-quality “clean beauty” standards.

Global Presence:
Originally a South Korean brand, Rated Green has expanded internationally, with significant availability in high-end European and North American beauty retailers.