Priorin is a hair care brand owned and manufactured by Bayer, a global pharmaceutical company. It offers a range of clinically inspired products designed to nourish hair roots and manage hair loss from within.

Brand Overview and Mission

Ownership:
Priorin is produced under license from Bayer Consumer Care AG (Basel, Switzerland). It is often manufactured in Germany (e.g., by Catalent Germany Eberbach GmbH or Bayer Vital GmbH).

Target Audience:
The brand serves adults (primarily women) suffering from thinning hair or hair loss caused by stress, hormonal changes, restrictive diets, or seasonal changes.

Core Philosophy:
Priorin products focus on the hair root as the source of healthy hair growth, using natural ingredients to support the hair growth cycle.

Product Portfolio

Priorin provides a multi-step hair care system that works through both oral supplements and topical applications:

Priorin Capsules:
A dietary supplement that provides micronutrients directly to the hair root to stimulate growth and improve density.

Priorin Shampoo:
A topical treatment containing millet extract, glycoproteins, and pro-vitamin B5 to gently clean hair while adding volume and resistance to breakage.

Priorin Liquid:
A scalp solution designed to support the hair growth cycle and reduce hair loss with daily application.
Key Ingredients and Formulations

The brand utilizes a signature blend of natural and structural components:

Millet Extract:
Rich in vitamins and minerals like phytosterols (meliasin) to support hair structure and stimulate cell renewal.

Biotin (Vitamin B7/Vitamin H):
Essential for maintaining normal hair and supporting keratin production.

L-Cystine:
An amino acid and a primary building block of hair keratin.

Vitamin B5 (Pantothenic Acid):
Supports energy metabolism in hair cells and strengthens hair from the root.

Wheat Germ Oil:
Contains fatty acids and vitamin E to nourish hair roots.