Police is an iconic Italian lifestyle brand known for fashion accessories with a bold, metropolitan, and nonconformist style, particularly its eyewear. It is owned by the De Rigo Group, a world leader in eyewear production, while its fragrances are produced under license by the Italian company Mavive SpA.

Brand Overview

Origin:
Founded in Italy in 1983 by the De Rigo brothers.

Core Philosophy:
The brand represents an expression of freedom, independence, and a daring personality, targeting individuals who refuse to play by conventional rules.

Evolution:
Initially focused solely on sunglasses, Police expanded into a full lifestyle brand in 1997 with fragrances, followed by watches, jewellery, and leather goods.

Global Presence:
Its collections are distributed in over 100 countries worldwide.

Product Focus:

Fragrances
The fragrances you listed are part of the brand’s extensive perfume line, first launched in 1997. These scents are designed to align with the brand’s bold image, often featuring powerful and distinctive scent profiles housed in iconic packaging (such as the skull bottles for the “To Be” line).

Olfactory Profiles:
The fragrances typically feature a mix of fresh, aromatic, fougère, and ambery notes.

Target Audience:
They are designed for confident, self-assured men and women seeking long-lasting and expressive scents.

Production Partner:
Mavive SpA manages the production and distribution of Police fragrances globally.

Key Product Lines Mentioned

Police Deep Blue Eau De Toilette Spray:
Described as a cool and aromatic fragrance with notes of elemi resin, rhubarb, vetiver, and leather.

Police To Be Born To Shine:
A collection featuring vibrant, contrasting notes like mint, mandarin, cinnamon, and leather, presented in eye-catching metallic gold skull bottles.

Police Gentleman Eau De Toilette Spray & Police Sport Eau De Toilette Spray:
These offerings cater to different aspects of the modern man’s lifestyle, with “Gentleman” likely being a more refined scent and “Sport” focusing on an energetic, fresh profile.