Playboy, Inc. (formerly PLBY Group, Inc.) is a global pleasure and leisure company that has evolved from a pioneering men’s magazine into a multi-sector lifestyle brand. Founded in 1953 by Hugh Hefner, the company operates in approximately 180 countries and centers its mission on creating a culture where all people can pursue pleasure as a fundamental human right.

Core Business Segments

The company operates through three primary reportable segments to manage its diverse portfolio:

Licensing:
This segment manages the global trademark licenses for the Playboy brand, including the iconic Rabbit Head Design. It covers third-party consumer products, location-based entertainment (like clubs and lounges), and online gaming.

Direct-to-Consumer (DTC):
Playboy sells products directly through its owned e-commerce platforms (such as playboy.com) and physical retail stores, including the luxury lingerie brand Honey Birdette.

Digital Subscriptions and Content:
This includes the Playboy Club, the Playboy Centerfold creator-led platform, and adult content offerings like playboyplus.com and playboy.tv.

Market Categories and Products

Playboy’s offerings are organized into four main consumer categories:

Sexual Wellness:
Lingerie (Honey Birdette), intimacy products like lubricants and condoms, and CBD-infused wellness items.

Style & Apparel:
Global fashion sales, including streetwear, casual wear, and accessories like watches and jewelry. It is notably a leading men’s fashion brand in China.

Beauty & Grooming:
Skincare, haircare, cosmetics, fragrances, and bath and body products.

Gaming & Lifestyle:
Digital casino partnerships, online gaming, and spirits under the Rare Hare brand.

Corporate Transformation and Strategy

Recently, the company has undergone significant restructuring to modernize its business model:

Name Change:
In June 2025, the company officially changed its name from PLBY Group, Inc. to Playboy, Inc. to align its corporate identity more closely with its flagship brand.

Digital Transformation:
The company is shifting from legacy media to digital-first platforms, such as Playboy Centerfold, to compete with creator-led platforms like OnlyFans.

Strategic Partnerships:
In late 2024, the company entered a major partnership with Byborg Enterprises, which includes a licensing agreement for digital intellectual property with $300 million in guaranteed minimum payments over 15 years.

Magazine Relaunch:
Playboy announced plans to bring back its iconic print magazine in early 2025.

Key Facts and Financials

Founder:
Hugh Hefner (founded in 1953).

Headquarters:
Los Angeles, California (with a planned relocation to Miami Beach in 2025).

Stock Symbol:
Traded on the Nasdaq under the ticker PLBY.

Leadership:
Led by CEO Ben Kohn.

Reach:
Claims to reach over 50 million men monthly and drives billions in global consumer spending.