PIZ BUIN is a specialist sun care brand that has been a leader in the industry for over 70 years. The brand is recognized for its historical contribution to sun safety, being among the first to implement the Sun Protection Factor (SPF) system in the 1960s. It is currently owned by Kenvue (formerly part of Johnson & Johnson).

Brand History and Origin

Founding Inspiration:
The brand’s origin traces back to 1938, when Swiss chemistry student Franz Greiter suffered severe sunburn while climbing the Piz Buin alpine peak (3,312 meters high).

First Product:
In 1946, Greiter introduced the “Gletscher Creme” (Glacier Cream), one of the world’s first modern sun protection products. This original cream had an estimated SPF of 2.

SPF Innovation:
In 1974, Greiter adapted existing calculations to introduce the SPF standard, which is now the global benchmark for measuring sunscreen effectiveness.

Product Ranges and Technologies

PIZ BUIN develops advanced UVA/UVB sun filter systems that are photostable and offer broad-spectrum protection. Their product lineup includes:

Allergy Range:
Specially developed with dermatologists for sun-sensitive skin, featuring CALMANELLE® and FEVERFEW PFE™ (a soothing antioxidant) to increase skin cell tolerance.

Mountain Range:
Designed specifically for high-altitude conditions (cold, wind, and intense sun), using extracts of Edelweiss and a Cold Shield Complex for long-lasting moisturization.

Tan & Protect:
Products designed to enhance natural tanning while providing effective sun protection.

Moisturising Range:
Combines sun filters with hydrating complexes and antioxidants to prevent sun-induced premature skin aging.

Instant Glow:
Uses light-reflecting pearls to illuminate skin with a golden shimmer instantly without being a self-tan product.

Corporate Overview

Ownership:
The brand’s parent company is Kenvue, which holds several patents for ingredients like FEVERFEW PFE™ used in the products.

Headquarters:
The trading firm’s headquarters is located in Zug, Switzerland.

Industry Profile:
PIZ BUIN operates within the cosmetics, beauty supply, and personal care manufacturing industry.

Financials:
Estimated annual revenue is approximately $8.5 million, with a team of about 62 employees.

Sustainability and Ethics

Animal Testing:
The brand uses animal testing as part of a policy to use non-animal alternatives only when feasible, resulting in a low rating for animal welfare in some ethical guides.

Certifications:
As of recent reports, PIZ BUIN does not have products certified as organic, vegetarian, or vegan.