PIC Solution, Italy’s best-known self-care brand for over 50 years. Since 2018, the brand has been a core part of the MTD (Medical Technology and Devices) group, which was formed through the merger of Pikdare and HTL Strefa.
Corporate Profile and Mission
Ownership & Structure:
PIC Solution is owned by MTD Group, which is headquartered in Italy and majority-owned by Investindustrial and QuattroR SGR.
Mission:
The company focuses on improving the future of healthcare by helping people manage their health through “small daily gestures” that are intuitive, painless, and comfortable. This is embodied in their “DLS Design” (Design Language Solutions), which prioritizes simplicity and empathy in product development.
Global Reach:
PIC Solution products are distributed in over 100 markets globally, with a direct presence in Italy, North America, France, Germany, and India.
Production:
The group operates four state-of-the-art production plants across Europe (Italy and Poland).
Major Product Categories
PIC Solution offers a portfolio of over 1,000 products across several therapeutic areas:
Breathing & Respiratory:
Aerosol therapy devices (like the Air Projet Plus), nebulizer kits, and nasal irrigation solutions.
Everyday Medical Self-Care:
Wound care (plasters, bandages), disinfectants, and pain relief products like the Thermogel hot/cold cushions.
Diabetes Management:
Pen needles (Insupen), syringes, and blood glucose monitoring systems.
Diagnostics:
Digital thermometers, blood pressure monitors, and smart health apps (Pic Health Station).
Description of Specific Products
The products listed in your query represent three of PIC’s core specialized lines:
Thermogel Hot Cold Bag (10x26cm):
A reusable gel cushion designed for thermotherapy (heat) or cryotherapy (cold). It features a non-freezing gel that remains flexible even after being in the freezer, and a washable protective fabric cover with adjustable elastic bands for secure application on various body parts.
Air Projet Plus Ultrasonic Aerosol:
A high-tech nebulizer that uses high-frequency sound waves rather than a traditional piston to break up medication into a fine mist. It is designed for “silent and fast” treatment, making it particularly suitable for children.
Soft Fix Spool Plaster (2.5cm x 9.14m):
A non-woven fabric adhesive plaster specifically indicated for sensitive or delicate skin. It is highly breathable, conforms to different body areas, and allows for painless removal. It is designed with a spool indicator for easy application and can be cut without scissors.