PHB (often abbreviated from Laboratorios de Prevención e Higiene Bucal) is a specialized oral healthcare brand based in Spain. It is currently a brand under the Dentaid family, a major global player in oral health research and manufacturing.

Company Overview:

PHB (Laboratorios de Prevención e Higiene Bucal SL)

Role and Purpose:
PHB focuses on the prevention of oral problems, such as cavities and periodontal disease, by promoting rigorous daily hygiene habits for both adults and children.

Historical Context:
Founded in the 1970s, PHB is credited with introducing the modern toothbrush to the Spanish market.

Ownership:
The brand is owned and managed by Dentaid, with products developed and scientifically endorsed by the Dentaid Research Center.

Location:
Headquartered in Barcelona, Spain, specifically at Calle Castanyer 25.

Product Portfolio and Ranges

PHB organizes its oral care solutions into specialized ranges based on life stages and specific dental needs:

PHB Petit:
Designed for children starting at age 2 to establish early healthy habits. This range includes licensed character products like the Peppa Pig series [User Input].

PHB Junior:
Targeted at children age 6 and older to maintain consistent oral hygiene as they grow. Popular products in this range include the Lady Bug kits and strawberry-flavored toothpastes [User Input].

PHB Essentials:
This core range covers the three essential steps of daily care: brushing, interdental cleaning (flossing), and rinsing.

PHB Time to Care:
A newer range focused on sustainable and natural oral care. These products use vegan formulas, are free of parabens, and utilize natural ingredients.

Specialized Care:
PHB offers specific formulations for targeted needs, such as PHB Fresh for breath control, PHB White for whitening, and PHB Encías (Gums) for delicate gum care.

Key Strategic Shift
In recent years, PHB underwent a brand repositioning to move away from a strictly clinical image. By partnering with Summa Branding, the brand adopted a “personal care” approach similar to the cosmetics industry, aiming to transform oral hygiene from a clinical obligation into an enjoyable daily ritual. This shift introduced the “Time to Care” claim and more aesthetic, matte-finished packaging designed to be displayed in the home.