Parogencyl is a therapeutic oral care brand specializing in gum health, particularly for individuals experiencing inflammation, bleeding, and sensitivity. Historically owned by Procter & Gamble, the brand was acquired by Unilever in 2019 to bolster its pharmaceutical oral care portfolio in Europe.
Brand Ownership and Market Presence
Parent Company:
Unilever (acquired from P&G in Q2 2019).
Primary Markets:
The brand maintains a leading role in the pharmaceutical industry in France and holds a strong market position in Spain.
Distribution:
In Spain, its products are distributed through Logista Pharma as part of Unilever’s “U-Labs” pharmacy division.
Professional Endorsement:
Parogencyl is widely endorsed by healthcare professionals, including dentists specializing in periodontics.
Core Product Portfolio
Parogencyl offers a comprehensive range of products designed to tackle gingival issues and promote overall oral hygiene:
Toothpastes:
Gum Prevention:
Formulated with zinc mineral (antibacterial) and fluoride (1450ppm) to limit plaque build-up and strengthen enamel.
Intensive Gum Care (Forte):
A “shock treatment” for gingivitis containing 0.125% chlorhexidine digluconate and vitamin B3 to rapidly reduce inflammation and bleeding.
Whitening Gum Prevention:
Gently removes stains while protecting gums using zinc and enamel-friendly whitening agents.
Mouthwashes:
Alcohol-free solutions that provide antibacterial action to protect interdental spaces and maintain fresh breath.
Specific variants include Intensive Care (with chlorhexidine and CPC) and Control for daily prevention of gingivitis.
Oral Care Accessories:
Toothbrushes:
Specialized brushes including Extra-Flexible Periodontics brushes and Ultra-Flexible Post-Operative surgical brushes for fragile mucous membranes.
Interdental Tools:
Starter kits for cleaning hard-to-reach spaces between teeth to facilitate plaque removal.
Key Ingredients and Benefits
Chlorhexidine Digluconate:
A powerful antibacterial agent used in intensive care products to eliminate plaque and treat gingivitis.
Zinc Mineral:
Used in preventive products for its antibacterial action to limit the build-up of bacterial plaque.
Permethol:
Strengthens the blood capillaries in the gums to reduce occasional bleeding.
Fluoride:
Typically included at 1450ppm in toothpastes to strengthen enamel and prevent cavities.
Sustainability Initiatives
Parogencyl has partnered with TerraCycle to provide an eco-responsible recycling program for its oral care products.