Ontex Group NV is a leading international manufacturer and developer of personal hygiene products, specializing in solutions for baby care, feminine care, and adult care. Founded in 1979 in Belgium, the company has evolved from a local supplier for hospitals into a global player that distributes products in approximately 100 countries. Ontex operates under a dual business model, producing both private labels for major retailers and its own proprietary brands.

Core Business Segments
Ontex generates revenue across four primary product categories (2024 data):
– Adult Care (43% of net sales): Includes incontinence pants, diapers, pads, and bed pads.
– Baby Care (42.7% of net sales): Includes baby diapers, baby pants, and wet wipes.
– Feminine Hygiene (12.7% of net sales): Includes sanitary pads, panty liners, and tampons.
– Other (1.6%): Primarily includes medical gloves and cosmetics.

Strategic Focus and Operations

Ontex is currently undergoing a strategic refocus to prioritize retailer and healthcare brands in Europe and North America.
– Manufacturing Network: The company utilizes an agile manufacturing network across 14 nations with approximately 7,000 employees. It recently strengthened its North American footprint by tripling production capacity for baby pants in a bicoastal manufacturing model.
– B2B Partnerships: Over 60% of Ontex’s sales in Europe are for retailer-branded products. Key partners include major chains such as Aldi, Lidl, Tesco, Carrefour, and Ahold.
– Recent Divestments: In Q1 2025, Ontex completed the divestment of its Brazilian business for approximately €100 million to focus on its core European and North American markets.

Proprietary Brands

While a significant portion of production is for private labels, Ontex maintains a diverse portfolio of its own brands:
– Baby Care: Canbebe, Helen Harper, Moltex, Pom Pom, and Cremer.
– Adult Care: iD, Serenity, Canped, Lille Healthcare, Kylie, and Orizon (a smart continence management system).
– Feminine Care: NAT, Silhouette, and Fiore.