Oenobiol is a pioneering French beauty brand specializing in nutritional beauty supplements designed to enhance skin, hair, and body figure from the inside out. Founded in 1985 by medical nutritionist Dr. Marie Béjot, the brand is a leader in “beauty nutrition,” bridging the gap between diet and cosmetic well-being through scientifically-backed formulas.
Company Overview and History
Foundation:
Established in 1985 in Paris by Dr. Marie Béjot, who sought to meet patients’ needs through cellular nutrition.
Ownership Evolution:
2010:
Acquired by the global pharmaceutical company Sanofi.
2016:
Acquired by Vemedia Consumer Health (now part of the Cooper Consumer Health Group).
Headquarters:
Based in Paris, France, with operations in Belgium, Spain, Switzerland, Lebanon, and Hong Kong.
Market Position:
It is recognized as the French leader in nutritional beauty supplements.
Core Philosophy and Innovation
Oenobiol’s approach is rooted in “beauty from within,” emphasizing that targeted nutrients can positively influence physical appearance.
Science-Based:
Products are developed through research, featuring exclusive active ingredients and highly concentrated formulas.
Natural Origins:
Approximately 69% of active ingredients are plant-based, and the brand has transitioned to using 100% vegetable capsules made from green peas.
Clean Beauty Commitment:
Formulas are often suitable for vegetarians and are free from allergens, lactose, talc, and beta-carotene.
Name Meaning:
The name combines “Oeno” (wine, referencing wine-based antioxidants) and “biol” (highlighting the organic and natural focus).
Key Product Ranges
Oenobiol offers a diverse portfolio targeting specific beauty concerns:
Sun Care:
This is the brand’s most famous segment, including Oenobiol Solaire, which prepares skin for sun exposure and activates melanin for a better tan.
Hair Care:
Supplements like Hair Expert and Sublime Hair aim to strengthen hair fibers, reduce hair loss, and restore shine using ingredients like biotin and zinc.
Slimming:
Products designed to refine the figure, burn fat, and manage appetite using plant extracts like glucomannan from konjac root.
Facial and Skin Care:
Anti-aging and moisturizing solutions, such as Elixir Perfect, which use collagen and hyaluronic acid to address wrinkles and skin radiance.
Modern Galenics:
In 2023, the brand expanded into gummies for hair, sun, skin, and slimming to provide more convenient formats.
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