The brand O.B. (which stands for the German phrase ohne Binde, meaning “without napkin”) is a line of non-applicator tampons with a split ownership structure. In the United States, the brand is owned by Edgewell Personal Care; internationally, it is owned by Kenvue (a spin-off from Johnson & Johnson).

Edgewell Personal Care (U.S. Owner)
Edgewell Personal Care Company is a consumer products manufacturer and marketer with a diversified portfolio of well-known brands across the wet shave, sun & skin care, and feminine care categories.

Overview:
A globally scaled company that generates over $2 billion in annual revenue and operates in over 50 markets. It is headquartered in Shelton, Connecticut, USA.

Brands:
In addition to O.B. tampons, their feminine care portfolio includes Playtex, Stayfree, and Carefree. Other major brands include Schick, Wilkinson Sword, Edge, Banana Boat, and Hawaiian Tropic.

Focus:
The company emphasizes innovation and sustainability in its products, with the O.B. brand specifically recognized as the top non-applicator tampon in the U.S. market. They aim to provide convenient, effective, and environmentally conscious solutions for consumers.

Kenvue (International Owner)
Kenvue is a global consumer health company, having been the consumer health division of Johnson & Johnson before its spin-off. It manages the O.B. brand in most international markets.

Overview:
Kenvue is a major player in the consumer health sector with a focus on everyday care products.

Focus:
The company maintains a strong commitment to health and wellness products, continuing the legacy of Johnson & Johnson in women’s health.

Products:
Kenvue’s O.B. products, like those in the U.S., feature the brand’s signature design, developed by a female gynecologist, with features like SilkTouch surface and Dynamic Fit technology for comfort and protection.