Nutribén is a brand specializing in infant nutrition products for babies and children up to five years old, owned by the family-owned Grupo Alter, a pioneer in the Spanish dietetics market. The company is known for applying strict quality controls and innovation rooted in pharmaceutical standards to its entire product range.
Company Overview
Ownership:
Nutribén is a brand that belongs to the Grupo Alter, a diversified Spanish business group with over 60 years of experience in the health market.
Headquarters/Operations:
The company operates modern production facilities, including an infant formulas factory in Madrid, Spain. The international arm, Nutribén International, has a presence in 24 countries across four continents.
Mission:
Its mission is to meet the feeding needs of babies from birth to age five with a full range of high-quality, safe products, ensuring optimal growth through a balanced and varied diet.
Values:
Core values include a strong emphasis on quality, safety, innovation, and service. The production processes often exceed standard infant feeding legislation by complying with stricter pharmaceutical legislation.
Sales Model:
Products are primarily sold through pharmacies and recommended by pediatric doctors, maintaining a premium brand profile.
Product Range
Nutribén offers a comprehensive array of products designed for different stages of a baby’s development, all produced with high-quality ingredients and subject to rigorous controls.
Infant Formulas:
A wide range of powder milk formulas, including regular formulas and special formulas for specific dietary needs (e.g., lactose-free, anti-reflux, hypoallergenic). The first infant powder milk product, NATAL, was introduced in 1985.
Cereals:
Instant cereals are available in various multi-grain and flavor options, made using a natural thermal hydrolysis process that preserves flavor and aids digestion without excessive sugar production.
Potitos® (Baby Food Jars):
Jars of baby food and purées with balanced nutrient profiles, available in various traditional recipes, meals, and snack options. The range includes Ecopotitos® made with organic ingredients.
Juices and Infusions:
A selection of fruit juices and specialized baby teas (Alivit®).