The NELLY brand of hair and body care products is produced by the Spanish company Laboratorios Belloch, a family-owned business with over 60 years of experience in the cosmetics industry.
Company Profile:
Laboratorios Belloch
Company Name:
Laboratorios Belloch
Location:
Spain
History:
The company was founded in the 1950s by Juan Ramón Belloch, a doctor in chemistry, with the goal of creating high-quality personal care products. The second generation of the family now leads the company.
Key Achievement:
In 1972, they launched the Nelly Hairspray, which became a leading product on the Spanish market and helped establish the brand’s reputation.
Focus:
They concentrate on research, development, and innovation in hair and body cosmetics, blending tradition with modern technology.
International Presence:
Laboratorios Belloch products, including the Nelly brand, are sold in more than 40 countries across five continents.
Nelly Products and Features
The Nelly product line includes a wide array of hair care, styling, personal hygiene, and hair coloring products, known for their focus on quality and effectiveness.
Classic Hairspray:
A lightweight formula providing strong hold without leaving the hair stiff or crunchy, offering a natural look and protection from heat styling. It is a long-standing market leader since the 1970s.
Liquid Keratin:
A treatment product formulated with silk protein to restructure and strengthen the hair fiber, preventing breakage and restoring shine. It also includes heat protection for use with styling tools.
Ultra Repair Line:
Shampoos and masks (e.g., Ultra Repair Shampoo 100ml) are designed for daily use to repair damaged hair, often containing almond blossom extract to protect the hair’s exterior and provide elasticity.
Nourishing Shower Gel Rosa Mosqueta:
Part of their body care range, designed to protect skin from moisture loss and improve elasticity and softness.
Creme Intense Tint:
This line offers hair coloring options, emphasizing intensive and protective hair treatment during the coloring process.
The company is committed to quality, adhering to strict regulations and Good Manufacturing Practices (GMP) in their facilities, which are among the most technologically advanced production plants in Spain.