NaturVital, primarily known as Instituto Naturvita, S.L., is a family-owned Spanish company specializing in natural cosmetic and beauty products. Established in 1989 and headquartered in Mollet del Vallés, Barcelona, the company focuses on creating plant-based personal care solutions that emphasize environmental sustainability and natural ingredients.

Core Identity and Philosophy

Mission:
To provide health and well-being through high-quality, organic, and environmentally sustainable products.

Natural Focus:
Their formulas aim for a base that consists primarily of natural ingredients, with some lines containing over 90% natural components.

Ethical Commitment:
All products are 100% cruelty-free, vegan (containing no animal-derived ingredients), and developed without animal testing in accordance with PETA standards.

Key Product Lines

NaturVital is widely recognized for its extensive range of hair care treatments:

Hair Loss Range:
Designed to reduce hair loss and stimulate growth using natural extracts like Saw Palmetto, Burdock, and Ginseng.

Sensitive Range:
Hypoallergenic, dermatologically tested formulas for sensitive or atopic skin, free from parabens, silicones, and colorants.

Organic Salon:
A sulfate-free range using coconut-derived surfactants and plant-based keratin for hair restoration.

ColourSafe:
Permanent hair dyes formulated without ammonia, resorcinol, parabens, or PPD (Paraphenylenediamine).

Happy Kids:
Specialized gentle hair care for children.

Sustainability Practices

Renewable Energy:
Manufacturing facilities are powered by the company’s own solar photovoltaic energy.

Recycled Packaging:
Bottles are made from 100% recycled and recyclable PET, which the company reports saves approximately 15,000kg of plastic annually.

Certifications:
Their products are audited by international organic bodies including ECOCERT (Cosmos Organic), ICEA, and COSMOS.

Global Presence and Distribution

Since its national launch in Spain in 1987, NaturVital has expanded significantly:

Global Reach:
Products are distributed across Europe, South America, and growing markets in Asia, including Singapore, Japan, and Saudi Arabia.

Major Retailers:
Sold through mass-market channels such as hypermarkets, supermarkets, and specialty pharmacies, including Boots, Carrefour, El Corte Inglés, and Watsons.