Natura Siberica is a global manufacturer of organic and natural cosmetics, originally established in 2007 by the late Andrey Trubnikov. It is recognized as the first Russian brand to produce certified organic cosmetics, utilizing the unique properties of wild-harvested Siberian herbs and adaptogenic plants. As of May 2023, the company was acquired by the Russian investment group AFK Sistema.

Core Philosophy and Ingredients

The brand’s identity is deeply rooted in the harsh climate of Siberia, where plants have developed powerful antioxidants and protective nutrients to survive temperatures as low as -57°C.

Key Ingredients:
The company uses over 12 special adaptogens identified by botanists, including Rhodiola rosea, Snow Cladonia (which stays green at -50°C), Siberian Pine Oil (five times richer in vitamin E than olive oil), and Sea Buckthorn (Altai Oblepikha).

Wild Harvesting:
Many ingredients are hand-picked by indigenous Siberian people using traditional “Wild Harvesting” methods to ensure maximum potency.

Formulation Standards:
Products are free from mineral oils, parabens, SLS/SLES, PEG, and microplastics.

Global Operations and Manufacturing

Natura Siberica has expanded from its Russian origins into a significant international player.

Headquarters and Production:
While originally based in Russia, the company operates key facilities in Tallinn, Estonia, through Eurobio Lab, where the full production cycle is maintained for international markets.

Organic Farms:
The company owns five certified organic farms located in Khakassia, the Kamchatka peninsula, Sakhalin Island, Kunashir Island, and Saaremaa Island (Estonia).

International Presence:
Products are sold in approximately 70 countries, including major retailers like Monoprix in France, Harrods in the UK, and specialized shops in Japan, Hong Kong, and across the EU.

Product Lines and Brands

The company manages over 1,500 SKUs across multiple brand names:

Natura Siberica:
The flagship brand focusing on face, body, and hair care.

Specialized Collections:
Includes Little Siberica (baby care), Natura Siberica Men, Royal Caviar (using Siberian Caviar extracts), and Fresh SPA (professional rejuvenation).

Sister Brands:
Other brands under the corporate umbrella include Organic Shop, Planeta Organica, Dr. Konopka’s, and Recipes of Babushka Agafia.

Certifications and Sustainability

Natura Siberica holds numerous international certifications that validate its organic claims:

Certifications:
ECOCERT (France), ICEA (Italy), COSMOS Organic, and BDIH (Germany).

Social Policy:
The company actively supports indigenous peoples of the Russian North by creating jobs and sponsoring cultural preservation projects.

Animal Welfare:
The brand does not test products on animals, using laboratory tests with artificial skin cells instead.