Martinelia is a Spanish brand specializing in children’s cosmetics and accessories, designed to transform personal hygiene and play into an imaginative experience. Founded in 2017 to target the children’s cosmetic market with a fun, innovative approach, the brand is owned by Aquarius Cosmetic SLU, a leading Spanish cosmetics company with over 25 years of history.

Corporate Identity and Operations

Parent Company:
Martinelia is part of the family-owned Aquarius Cosmetic SLU, which was founded in 1995 and is currently managed by its second generation.

Origin of Name:
The brand name “Martinelia” was created by joining the names of the owner’s two daughters, Martina and Elia, who serve as the inspiration for the brand’s imaginary world.

Global Presence:
The brand is sold in more than 60 countries worldwide.

Product Innovation:
Martinelia releases approximately 100 new products every year, ensuring their collections stay up-to-date with current trends in the children’s world.
Product Range and Design
Martinelia offers a wide variety of personal hygiene products, beauty kits, and accessories suitable for children starting from 3 years of age.

Core Categories:
The product lineup includes lip glosses, water-based nail polishes, themed makeup kits, hair accessories (like brushes and clips), perfumes, and hygiene products such as shampoos and shower gels.

Visual Themes:
Products feature whimsical and playful packaging inspired by popular motifs like unicorns, mermaids, and fairy-tale characters.

Signature Sets:
They are well-known for their beauty cases—three-tiered suitcases that replicate professional makeup kits but with child-friendly designs, including mirrors, eyeshadow palettes, and lipsticks.

Safety and Quality Standards
The brand emphasizes safety and high-quality ingredients specifically formulated for delicate skin.

Gentle Formulas:
Products are made with hypoallergenic components and are dermatologically tested to be safe for children’s health.

Easy Removal:
Their nail polishes are water-based, making them less aggressive and easy to remove with just soap and water.

Chemical-Free:
Formulations are often free from harsh chemicals like parabens and sulfates.

Compliance:
All products adhere to current international legislation and high quality standards.

Mission and Values
Martinelia’s mission is to use play as a vehicle for developing a child’s imagination, creativity, and freedom. By providing age-appropriate cosmetics, the brand aims to teach children early self-care skills, color compatibility, and aesthetic taste in a safe, fun environment.