Mama Natura is a global brand specializing in homeopathic medicines specifically designed for infants and children. It was developed by the Deutsche Homöopathie-Union (DHU), a subsidiary of the Schwabe Group, to create a unified global identity for its diverse range of natural remedies for children.

Brand Strategy and Development

Purpose:
The brand was created to provide a consistent identity for DHU’s numerous pediatric products that were previously sold under various names in different countries.

Concept:
Developed by the agency DewGibbons + Partners, the “Mama Natura” concept is based on a mother’s desire to nurture her child. Its core statement is “Mama Natura – the natural choice for your child”.

Global Reach:
The umbrella brand was first launched in Spain in 2012 and has since expanded to numerous countries. In India, it is manufactured and marketed by Dr. Willmar Schwabe India Pvt. Ltd. at a state-of-the-art facility in Noida.

Visual Identity:
The products are unified by a distinctive tree illustration and a soft color palette, intended to evoke growth and well-being.
Product Portfolio

Mama Natura offers a wide range of gentle, homeopathic treatments for common childhood complaints:

Digestive Issues:
Products like Kindigest and Colikind (or Coli drops) are used for infantile colic, abdominal pain, nausea, and vomiting.

Teething:
Chamodent (or Dento) relieves symptoms of teething, including sore gums, irritability, and restlessness.

Sleep and Hyperactivity:
Kindival (or Dormi) is indicated for sleep disorders and hyperactivity, offering a mild tranquilizing action without harmful side effects.

Other Complaints:
The range also covers allergic rhinitis, recurrent infections, bed wetting (Enukind), and various cold and flu symptoms.
Manufacturing and Safety

Standards:
Products are made with natural and homeopathic ingredients designed for high safety and efficacy in children.

Production:
In India, the manufacturing plant uses advanced technology, including High Efficiency Particulate Air (HEPA) filters for bacterial elimination and computer-controlled inventory management.

Formulation:
The products are typically offered as tablets that dissolve slowly in the mouth, or as oral drops.
Business Operations

While “Mama Natura” is a global umbrella brand under DHU/Schwabe, there are several distinct entities with similar names that are unrelated to this medicinal brand:

Mama Nature:
A London-based manufacturer of natural skin care products (cleansers, moisturizers) founded in 2011.

Natura & Co:
A major Brazilian cosmetics conglomerate that owns brands like Avon.

Mamaearth:
An Indian online platform for organic skincare and baby care products.