MAM (Modern Adapted Motherhood) is an Austrian-founded, global manufacturer of premium baby products, specializing in items designed to support the development and safety of infants while simplifying parenting. Established in 1976 by Peter Röhrig, a plastics engineer, the company is recognized for its unique combination of innovative design, medical expertise, and high safety standards.

Corporate Profile and Global Presence

Origins:
Founded in Vienna, Austria, MAM launched its first pacifier in 1976.

Global Reach:
The brand’s products are sold in 60 countries across five continents, with an annual volume of over 90 million products.

Production and R&D:
MAM maintains its marketing, design, and research centers in Austria. Production is primarily based in Hungary and Thailand, with 95% of all products manufactured in Europe and 90% of product parts sourced from Austria.

Accolades:
In 2019, the company received the EU Product Safety Award for its commitment to high safety standards.
Key Product Categories
MAM’s portfolio focuses on feeding and soothing products, characterized by their “SkinSoft” silicone and anti-colic features.

Baby Bottles:
Specifically the Easy Start Anti-Colic line, which features a patented vented base to reduce air bubbles and colic symptoms in 80% of babies. These bottles are also self-sterilizing in the microwave in approximately three minutes.

Pacifiers (Soothers):
Available in various designs like MAM Original, MAM Air (for better airflow), and MAM Perfect (designed for healthy oral development).

Oral Care and Teething:
Products include training toothbrushes and teethers designed for different developmental stages.

Feeding Accessories:
Includes breast pumps (manual and electric), storage bags, bottle warmers, and microwave sterilisers.

Sustainability and Manufacturing Standards
The company integrates sustainability into its core operations, aligning with the United Nations Sustainable Development Goals.

Materials:
MAM is moving away from fossil-based resources, using bio-circular raw materials for certain products like the MAM Original Pure pacifier. All bottles and pacifiers are BPA-free.

Resource Conservation:
Between 2020 and 2022, MAM reduced CO2 emissions in its plants by 67% per material input. Its Hungarian and Thai plants use large-scale photovoltaic systems to generate renewable energy.

Ethical Sourcing:
MAM is a member of the Fair Rubber association, paying a Fair Trade premium to ensure fair wages for rubber farmers.