Macadamia Natural Oil is a professional hair care brand founded in 2009 that offers premium, oil-infused products designed to repair and nourish all hair types. It is a brand under the parent company Macadamia Beauty, LLC, which markets products globally in over 80 countries.
Company Overview
Parent Company:
The brand is part of Macadamia Beauty, LLC, which also manages other haircare brands like Macadamia Professional™ and éprouvage.
Mission:
The company’s mission is to provide solutions for damaged, dry, frizzy, and unmanageable hair, aiming to transform it into healthy-looking hair with shine and vitality.
Global Reach:
Founded in 2009, the company quickly grew to be a global leader in the professional hair care industry, with distribution in over 80 countries and offices in the United States and the Netherlands.
Business Model:
Revenue is generated through direct sales and partnerships with retailers, including online platforms and salons/beauty professionals.
Products and Ingredients
Macadamia Natural Oil products are known for their proprietary “Pro Oil Complex,” which combines two key natural ingredients:
Macadamia Nut Oil:
This oil is rich in Omega 7, 5, 3, and 9 fatty acids, which nourish and repair hair from the inside out. It is lightweight, quickly absorbed without leaving an oily film, and offers natural UV protection.
Argan Oil:
Also known as “liquid gold,” argan oil replenishes hair with essential fatty acids and provides shine, strength, and luster.
The product lines, such as the Nourishing Repair series, target common hair issues like dryness, damage, split ends, and frizz. Products are formulated to be sulfate-free, paraben-free, and cruelty-free. They include shampoos, conditioners, masques, and styling products designed to reduce hair breakage by up to 82%.
Brand Philosophy
The brand focuses on the unique needs of diverse global hair textures, striving to provide salon-quality results. Macadamia Beauty emphasizes sustainability and environmental stewardship, which has included initiatives like tree planting programs at macadamia nut farms in Hawaii and exploring eco-friendly packaging solutions.