M2 BEAUTÉ is a specialist luxury beauty brand that develops innovative, highly effective cosmetic products to maximize and optimize natural beauty using the latest findings from medical research and biotechnology. The company is known for its pioneering, hormone-free growth serums for eyelashes, eyebrows, and hair.

Company Profile

Headquarters:
Cologne, Germany

Founded:
2008 by Alexa Moysies, Elke Moysies, and Marci Adams

Mission:
“Natural. Beauty. Now.” – an ethos grounded in enhancing natural beauty through biotechnology

Global Presence:
Products are represented in over 40 countries worldwide

Product Philosophy:
Products are developed in collaboration with internationally recognized scientists and doctors. They are formulated without hormones, parabens, silicones, PEG, synthetic dyes, or animal testing.

Core Products and Focus
The brand initially made its name with the Eyelash Activating Serum and has since expanded its portfolio to include a full range of eye, facial, and hair care products. Their products focus on using a high-performance active ingredient complex to visibly enhance beauty within weeks.

Key product lines include:

Eye Care:
Eyelash Activating Serum and Eyebrow Renewing Serum, designed to promote growth, density, and strength.

Hair Care:
The Hair Activating Serum, which stimulates hair growth and thickness for both men and women.

Facial Care:
Products like facial nano sprays and anti-aging solutions that focus on skin health and combating photoaging.

Brand Identity
M2 BEAUTÉ targets modern consumers looking for effective, science-backed cosmetic alternatives to more invasive treatments. The brand emphasizes safety, efficacy, and skin compatibility, with all products undergoing extensive dermatological testing and complying with strict EU cosmetics directives.