L’Oréal Professionnel is the historical and leading professional brand within the Professional Products Division of the French multinational personal care corporation, L’Oréal S.A.. Founded in 1909 by Eugène Schueller, who invented the first harmless hair dye, the brand has been a pioneer in the professional hair industry for over a century.

Core Mission and Focus
L’Oréal Professionnel is primarily dedicated to serving and elevating the global community of hairstylists and their clients. The brand partners with approximately 1.5 million stylists and is present in over 300,000 salons across 66 countries. Its mission is to empower hair professionals with best-in-class innovations, education, and products, enabling them to create tailor-made beauty experiences.

Products and Innovation

The brand’s portfolio is built on a foundation of science and technology, offering complete ranges for:

Professional coloration and highlights:
Including pioneering ammonia-free options like iNOA.

Comprehensive haircare:
Addressing all hair types with superior, high-concentration ingredients designed for professional application.

Styling and technical accessories:
Such as the recently launched AirLight Pro hair dryer.

Innovation is a core value, leading to game-changing advancements like the Metal Detox range in 2021. The brand leverages advanced research, patented molecules, and augmented beauty tech devices to push the boundaries of professional hair care.
Sustainability and Community Commitment

L’Oréal Professionnel operates under the larger “L’Oréal for the Future” sustainability program, with commitments to reducing environmental impact. Key initiatives include:
– Developing more sustainable product packaging and formulas.
– Launching the “Head Up” program to provide free mental health resources and raise awareness of mental health challenges among hairdressers.

The company distributes its professional products through hair salons, specialty retail stores, and e-commerce platforms, distinguishing itself from mass-market L’Oréal Paris products by offering higher-grade, professional-use formulas and personalized salon services.