Llongueras is a prestigious, high-end Spanish chain of hairdressing and beauty salons with a global presence, particularly strong in Spain and Latin America. It was founded by the late LluÃs Llongueras, a renowned Catalan artist and sculptor who approached hair as an art form.
Company Profile
Industry:
Consumer Services (Barber Shops & Beauty Salons).
Headquarters/Main Presence:
Primarily based in Spain, with an extensive network of around 120 salons across Spain and Latin America. The brand is also present in other markets, including Greece.
Ownership:
The brand is part of the Provalliance Group, a major European hairdressing group.
Legacy:
LluÃs Llongueras left behind a significant legacy of unique techniques and a specific method of professional education that has influenced the hairdressing world.
Services and Philosophy
Llongueras is known for its “haute couture” approach to hairdressing, focusing on personalized service, meticulous cuts, and innovative techniques.
Key aspects include:
Personalized Styling:
Stylists are trained to discover and enhance the unique beauty of each client, offering tailor-made consultations and services.
Comprehensive Offerings:
Services extend beyond basic cuts and styling to include advanced coloring techniques, anti-aging hair treatments, and full beauty services like manicures and pedicures.
The “Llongueras Method”:
The company emphasizes a unique and constantly evolving professional education system, ensuring stylists stay current with the latest trends and maintain high standards across all franchises.
Core Principles:
The brand’s philosophy is built on proximity, humanity, generosity, honesty, and social responsibility.
The company maintains a significant focus on professional training, operating institutes to educate future professionals using its distinct methodology.