Lily Lolo is a British clean beauty brand specializing in high-performance mineral makeup. Founded in 2005 by Vikki Khan, the company is known for its natural, ethically sourced products that are free from harsh chemicals, parabens, perfumes, and dyes.

Company Profile

Origin:
Founded in Britain in 2005, the company is still proudly based in the UK.

Founder:
Vikki Khan, who named the brand after her two sisters, Lisa (Lily) and Lorraine (Lolo).

Status:
A private label brand operating as a limited company (LILY LOLO LIMITED) in the UK.

Distribution:
Sells direct-to-consumer online via its official website (lilylolo.co.uk and lilylolo.us) and supplies over 250 beauty salons both in the UK and internationally.

Values:
Grounded in quality, transparency, and integrity, the brand focuses on natural and ethically conscious beauty lovers.

Products and Ethics

Lily Lolo offers an expertly formulated range of makeup for the face, eyes, and lips. Its signature product, a natural mineral foundation, has achieved “cult status” in the clean beauty scene.

Key product and ethical attributes include:

Natural Ingredients:
Products use natural, nourishing ingredients and avoid synthetic “nasties”.

Cruelty-Free:
The brand is PETA and BUAV approved as cruelty-free, ensuring no animal testing on ingredients or finished products.

Vegan-Friendly:
Over 96% of their products are vegan-friendly.

Non-Comedogenic:
The makeup is designed to be lightweight and non-comedogenic, suitable for all skin types without clogging or irritating.

UK Manufacturing:
Approximately 90% of their products are manufactured within the UK, with the remaining 10% made in Europe.

Lily Lolo is positioned as an affordable, high-quality alternative in the natural beauty market, committed to delivering a flawless, seamless finish for its users.