KREAM is a South Korean online resale marketplace that specializes in the buying, selling, and trading of limited-edition and luxury goods such as sneakers, streetwear, apparel, watches, jewelry, and electronics. The platform, founded in 2020 and a subsidiary of Naver, primarily targets the MZ generation (millennials and Gen Z fashion enthusiasts).

Company Profile and Business Model

Platform Functionality:
KREAM operates using a bid-ask model with dynamic pricing, similar to a stock market for goods. This system allows for anonymous, secure transactions.

Authenticity Guarantee:
A core feature of KREAM is its rigorous, expert authentication process. Every product sold is thoroughly inspected to combat counterfeit goods and build user trust, a critical aspect of the luxury resale market.

Product Categories:
While initially known for sneakers and streetwear (the “KICKS” section), the platform has expanded to include a wide range of luxury and multi-category items.

User Engagement:
The platform fosters a vibrant community through user-generated short-form content (UGC), where users can share their outfits and style trends.

International Presence:
KREAM is expanding globally; it integrated with SODA Inc., which operates Japan’s largest limited-edition trading platform, to strengthen its presence in Asia.
Key Details

Headquarters:
Seongnam-si, Gyeonggi-do, South Korea.

Founded:
2020.

Funding:
KREAM has raised significant funding, with investors including Altos Ventures, Samsung, and Mirae Asset, reaching a valuation of approximately $780 million.

CEO:
Kim Chang-wook.