JUVENA of Switzerland is a luxury anti-aging skincare brand with a long-standing history of pioneering scientific research in cosmetics. Founded in 1954, the brand is known for combining high Swiss quality standards with innovative research to deliver effective, results-driven skincare solutions.

Core Philosophy
The brand’s name is derived from the Latin word “juvenalis,” meaning youthfulness, which reflects its core mission and promise. Juvena’s philosophy is that youthfulness is an attitude and mindset, and its products are designed to enhance this through glowing skin.

Key Technology

Juvena’s flagship innovation is its patented SkinNova SC Technology, a core component in all its products. This technology is designed to:
Provide an ideal micro-environment for optimal skin cell development.
Actively support the skin’s natural stem cell production, promoting renewal and revitalization.
Lead to increased skin density, a smoother texture, and a refined appearance without irritation, making it suitable even for sensitive skin.

Product Lines

JUVENA offers an extensive range of integrated face and body care products, catering to various skin concerns. Key product categories and collections include:

Anti-Aging & Anti-Wrinkle:
Creams, serums, and concentrates in lines like Skin Rejuvenate, Delining, and Master Care target wrinkles, loss of firmness, and signs of aging.

Hydration & Energy:
Products such as the Aqua Recharge Essence provide deep moisture and freshness.

Specialized Care:
Specific products for sensitive skin, pigmentation spots, UV protection (Sunsation collection), and dedicated eye, lip, neck, and hand treatments are available.

Men’s Line:
The REJUVEN® MEN collection offers targeted skincare solutions for men.

Ownership
Juvena (International) AG was originally part of the Beiersdorf Group, which also owns brands like Nivea and La Prairie. In 2010, Beiersdorf sold the Juvena brand to Troll Cosmetics GmbH, a family-run Austrian company that specializes in selective distribution of cosmetic products. Troll Cosmetics continues to produce the products in Switzerland, maintaining the brand’s Swiss quality standards.