Jimmy Choo is a pioneering luxury accessories house renowned for its glamorous aesthetic and exceptional Italian craftsmanship. Established in London in 1996, the brand began as an East London atelier specializing in hand-crafted shoes and has since evolved into a global phenomenon.

Company Overview

Headquarters:
London, United Kingdom.

Parent Company:
Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group, which also owns Michael Kors and Versace and is publicly listed on the New York Stock Exchange (CPRI).

Key Leadership:
Creative direction is led by Sandra Choi, the niece of co-founder Jimmy Choo, who has been with the company since near its inception. The CEO is Hannah Colman.

Global Presence:
The brand operates over 200 boutiques globally and has a significant presence in prestigious department and specialty stores worldwide.

Product Offerings and Craftsmanship
Jimmy Choo encompasses a complete luxury lifestyle brand, with women’s shoes remaining the core product. All pieces are designed in the London studio and the majority of production, including the sourcing of fine leathers, is carried out by master artisans in factories near Florence, Italy.

The product range includes:

Footwear:
Women’s and men’s shoes, including signature pumps, sandals, and boots.

Accessories:
Handbags, small leather goods, scarves, belts, and jewelry.

Eyewear and Fragrance:
Designer sunglasses, optical frames, and a range of perfumes.

The company also offers a “Made-to-Order” service, allowing clients to personalize shoes and accessories with custom fabrics, colors, and monogramming.

Brand Identity and Cultural Impact
Jimmy Choo is a recognized pop-culture phenomenon, frequently name-checked in film and music, and famously featured in shows like Sex and the City. The brand’s reputation as a celebrity favorite, especially on the red carpet, helped fuel its rapid expansion and build a global community of diverse individuals who associate the brand with confidence and glamour. The brand’s ethos is built on the pillars of craftsmanship, creativity, and community.