Jaguar is the luxury and sports vehicle brand of JLR, a British multinational automobile manufacturer headquartered in Coventry, UK, and a wholly-owned subsidiary of the Indian company Tata Motors since 2008.

The company, originally founded as the Swallow Sidecar Company in 1922, officially became Jaguar Cars in 1945. Jaguar is known for its blend of performance, dramatic design, and luxury, with iconic models like the E-Type.

Key Facts About Jaguar/JLR

Parent Company:
JLR Automotive PLC is the holding company for the Jaguar and Land Rover brands, and its ultimate parent is Tata Motors of India.

Core Business:
The principal activity is the design, development, manufacture, and sale of premium luxury vehicles and SUVs.

Global Presence:
While JLR maintains two design and engineering sites and three vehicle manufacturing facilities in the UK, it also has international plants in China, Brazil, India, Austria, and Slovakia.

Future Strategy:
JLR has launched its “Reimagine” strategy, which aims for a sustainability-rich vision of modern luxury. A central part of this plan is electrification: all future Jaguar models will be fully electric by 2025, and the company targets net-zero carbon emissions across its entire supply chain by 2039.

Product Range:
The current Jaguar lineup (as of mid-2024, before the full transition to electric models) has included models such as the F-Pace, E-Pace, and the all-electric I-Pace SUV, alongside the F-Type sports car.