Hermès International S.A. is a French luxury goods company founded in 1837, renowned for its exquisite craftsmanship, quality, and exclusivity across a diverse range of products. The company is primarily known for its iconic leather goods, such as the Birkin and Kelly bags, and its high-fashion items.

Hermès operates as an independent, family-controlled house, a structure that has helped it maintain its unique identity and long-term strategy, distinguishing it from major competitors like LVMH and Kering.

History and Heritage:
Founded by Thierry Hermès in Paris, the company started as a harness and saddlery maker for European noblemen. Over six generations, it has evolved into a global luxury brand, while still honoring its artisanal roots and emphasis on manual production.

Product Divisions:
Hermès has sixteen product “métiers” (divisions), with leather goods and saddlery as the largest contributor to revenue (around 42.6% in 2024). Other key categories include:
– Ready-to-wear clothing and accessories
– Silk and textiles (famous for the Carré scarf)
– Perfumes and beauty products
– Watches, jewelry, and home furnishings

Business Model:
The brand’s strategy is built on scarcity and quality rather than mass production or extensive marketing campaigns. Most products are handmade by single artisans in French workshops, contributing to their high value and sought-after status. The company operates a highly controlled, exclusive distribution network, primarily through its own network of about 300 stores globally and its e-commerce website.

Financials:
As of 2024, Hermès generated over €15.2 billion in sales and €4.6 billion in net income, demonstrating remarkable financial health and an impressive operating margin.

Hermès continues to position itself as a pinnacle of ultra-premium luxury, focusing on timeless design, durability, and a unique customer experience