Head & Shoulders is an American brand of anti-dandruff and non-dandruff hair care products (primarily shampoos and conditioners) produced by the multinational consumer goods corporation, Procter & Gamble (P&G).
The brand’s core mission is to “free the world from dandruff” by providing effective, scientifically-backed solutions.

Key Details

Parent Company:
Procter & Gamble (P&G). Head & Shoulders is part of P&G’s Beauty segment.

Introduction:
It was introduced in the United States in 1961 after a decade of research and over 225 clinical studies by P&G scientists, making it the first effective and pleasant-to-use anti-dandruff product on the market.

Mission:
The company’s philosophy is to eliminate dandruff and give people healthy-looking scalps and great hair, believing that nothing should stop individuals from feeling confident.

Market Position:
Head & Shoulders is the world’s number one shampoo brand by sales and is available in over 140 countries, serving more than 1.3 billion consumers.

Core Technology:
The products use active anti-fungal ingredients, primarily zinc pyrithione (ZPT) and, in some clinical strength varieties, selenium disulfide, to target the root cause of dandruff: the fungus Malassezia globosa.

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